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Get that Marketing Going and Grow!
| Posted on June 15, 2022 at 2:30 PM |
Here is a 5 Step Plan
Turn your Reluctant and Skeptical Clients into
Super Stalwart clients!
Do you have the tools in place to not just manage your business but to grow your business in this challenging new business environment? Inflation – markets crashing – gas prices – labor shortages – cost increases!
Okay – so we are up and running. The rush of clients was amazing but now the client flow has slowed. Salons seem to have a clientele divided into three segments. The Stalwarts are the clients that are getting services just like always – the ones that could not wait to get back to the (new) normal. The Skepticals are the clients who are coming in with concerns, money worries, and are reluctant to reschedule when leaving.
The Resistants are slowing visits and looking for deals.
It is rough enough that our hours and staffing are limited. So we have split shifts, expanded hours, done price increases or service charges and other strategies to keep the doors open. These strategies have helped but more has to be done to really resume your business and start to grow your business again. We need to engage the Skeptical and Resistant clients to create visits and increase sales.
Call us for a FREE pdf emailed to you of the entire plan. 513-528-5100 and ext 1 for support. Or email us!
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