Shopping Cart
Your Cart is Empty
There was an error with PayPalClick here to try again
CelebrateThank you for your business!You should be receiving an order confirmation from Paypal shortly.Exit Shopping Cart

MIKAL Salon & Spa Software

Ultimate Salon Software since 1982



Do you practice Experience Marketing?

Posted on June 25, 2018 at 3:55 PM

MAXIMIZE Your Experience Marketing with MIKAL

Today’s consumer is more and more inclined to spend money on experiences than on items.

Experience purchases now win out for up to 40% of all consumers. It is over 60% of millennials would rather spend on experiences than items!

How do we take advantage of this trend?

We offer mini experiences. We set up the system and salon/spa to support the client WOW.

Packages with RICH descriptions. Services on our web site with details benefit laden descriptions. Scripts for our staff with the same…………..

What we don’t do: discount our packages and make them a commodity (think ITEM).

Sell gift cards for a cheaper rate – where is the experience part of the sale?

- Come up with a first time offer for the price check prospects for each area of the salon/spa. Tie to your Google offer, your Social media, and your referral program – is this working for you?

- Set up a pdf you can instantly e-mail for the client screen for the price inquiries – do you have?

- Set descriptions of all services for pop up that are packed with benefits – do you have set up?

- Train the staff especially the desk to use the benefits – script and role play!

- Use the Up-$ells to add on the experience services that WOW – are they being used?

- 4 Corner your front area to create the perfect client experience – see our diagram

- Time line to maximize every WOW opportunity during the client visit

- Review your USPs – do you work on these items every week?

- Use the EMBA to prebook at the chair/station – know why this is powerful?

- Video the finish or make up touchup on the client phone – do you do this now?

- Reward the client with instant rebates of the loyalty points on each visit – set up?

- Use the Thank you and New Client Thank you to follow up

- Use the Xris-Xross marketing to suggest NEW client experiences – set up and running?

- Publish the positive client experience comments – make sure it is available on Google!

- Promote the client experience options in your business – are these part of your USPs?

- Make sure you have a mini client experience option – know why this is critical?

- Put together packages, series and Events to keep the client experience fresh – important!

Now is the time to get on these programs and strategies. This trend for experiences in going to grow and if your salon/spa is not positioned for this big change in consumer buying you will miss out!

Come to MIKAL CAMP VEGAS for a full day detailing how to implement each of these ideas.

Fred Dengler

CEO – MIKAL  513-528-5100

Categories: Marketing Ideas, Independent Operator Ideas, New Salon Opening Ideas

Post a Comment


Oops, you forgot something.


The words you entered did not match the given text. Please try again.


Reply hosmepoke
7:09 PM on June 13, 2021 
viagra erection
Reply hosmepoke
10:33 PM on June 14, 2021 
Reply kd shoes
11:10 PM on January 7, 2022 
I together with my pals were found to be reading the good procedures on your web blog and suddenly developed a horrible feeling I had not thanked the web site owner for those techniques. These people appeared to be for that reason passionate to read through them and have in effect truly been having fun with these things. Appreciation for actually being really kind as well as for choosing these kinds of tremendous subject areas most people are really desirous to understand about. Our own sincere regret for not expressing appreciation to you earlier.
kd shoes
Reply curry 7
11:11 PM on January 7, 2022 
My wife and i got ecstatic when Chris could finish off his research through the ideas he grabbed from your very own web page. It is now and again perplexing to just happen to be offering information that some other people might have been trying to sell. And we all remember we have the website owner to appreciate for that. All of the illustrations you've made, the easy site navigation, the relationships your site help instill - it's got all terrific, and it is aiding our son and the family understand the subject is cool, which is tremendously mandatory. Many thanks for all!
curry 7
Reply jordan shoes
11:14 PM on January 7, 2022 
I am commenting to let you know of the wonderful experience my princess encountered checking the blog. She discovered plenty of issues, which included what it is like to possess an ideal helping style to have other folks very easily learn about certain complex subject areas. You really exceeded my expectations. Many thanks for presenting the precious, safe, explanatory and as well as unique tips about the topic to Tanya.
jordan shoes
Reply giannis antetokounmpo shoes
1:10 PM on January 10, 2022 
I simply had to appreciate you yet again. I'm not certain the things I would have handled in the absence of the entire tips and hints provided by you on this topic. Completely was the challenging situation for me, nevertheless coming across a well-written technique you processed it made me to jump over happiness. Now i'm thankful for the support and thus sincerely hope you recognize what a powerful job that you are doing training the mediocre ones all through your web page. Probably you've never met any of us.
giannis antetokounmpo shoes
Reply moncler
1:11 PM on January 10, 2022 
Thanks for your own work on this site. My mum really likes setting aside time for research and it's easy to see why. Many of us hear all regarding the lively form you make reliable guides through this website and as well as encourage contribution from other individuals on that concept plus our own simple princess is always starting to learn a lot of things. Take advantage of the remaining portion of the year. You're the one conducting a brilliant job.
Reply kobe shoes
1:12 PM on January 10, 2022 
I truly wanted to write a small message to thank you for all the fantastic techniques you are placing here. My time-consuming internet lookup has now been recognized with extremely good suggestions to talk about with my best friends. I 'd admit that most of us readers are extremely blessed to dwell in a decent site with so many special individuals with very helpful opinions. I feel very much grateful to have seen the web pages and look forward to many more entertaining minutes reading here. Thank you once more for everything.
kobe shoes
Reply golden goose
1:13 PM on January 10, 2022 
I have to express my thanks to the writer for bailing me out of such a incident. Because of looking through the online world and getting views that were not productive, I assumed my entire life was gone. Living without the approaches to the issues you've sorted out by way of your good article is a crucial case, and those which may have badly damaged my entire career if I hadn't discovered your blog. Your competence and kindness in touching the whole thing was excellent. I'm not sure what I would've done if I had not come upon such a solution like this. I am able to at this moment look ahead to my future. Thanks a lot so much for this high quality and sensible help. I won't hesitate to refer the blog to any person who requires recommendations on this area.
golden goose
Reply steph curry shoes
1:14 PM on January 10, 2022 
My spouse and i felt thrilled that Ervin could round up his reports while using the precious recommendations he received from your very own web page. It's not at all simplistic to simply find yourself giving out ideas that the rest have been making money from. We discover we've got the writer to thank because of that. Those explanations you made, the easy web site menu, the friendships your site give support to foster - it is many great, and it's really aiding our son in addition to the family reckon that that idea is thrilling, and that is very fundamental. Many thanks for all!
steph curry shoes
Reply lebron james shoes
6:50 PM on January 11, 2022 
I have to voice my gratitude for your generosity giving support to folks that must have help with the content. Your very own dedication to passing the solution across ended up being surprisingly advantageous and have always made most people just like me to achieve their ambitions. Your insightful advice implies this much a person like me and still more to my peers. Warm regards; from each one of us.
lebron james shoes
Reply yeezy 350
6:51 PM on January 11, 2022 
A lot of thanks for your entire effort on this site. Debby loves working on research and it is simple to grasp why. We hear all about the compelling mode you produce practical information through the blog and welcome participation from people on this issue and our child is starting to learn a lot of things. Take advantage of the rest of the year. You're the one performing a fabulous job.
yeezy 350
Reply cheap jordans
6:54 PM on January 11, 2022 
I am also writing to let you be aware of what a really good encounter my cousin's princess developed browsing your site. She picked up too many pieces, with the inclusion of what it is like to have an awesome coaching nature to get folks completely grasp specified problematic matters. You truly did more than our own expectations. Thank you for presenting such important, trusted, explanatory and also unique thoughts on your topic to Emily.
cheap jordans
Reply golden goose outlet
12:36 PM on January 14, 2022 
I wanted to write you that little remark just to give many thanks over again about the splendid basics you have shared above. This is certainly surprisingly generous with you to present openly all a few individuals would've distributed for an e book to earn some money on their own, most importantly given that you might well have done it if you ever wanted. The tips additionally served to provide a great way to understand that other people have the identical interest really like mine to figure out great deal more in respect of this matter. I am certain there are several more pleasant occasions up front for folks who discover your blog.
golden goose outlet
Reply jordan shoes
12:37 PM on January 14, 2022 
Thanks so much for giving everyone such a marvellous chance to read articles and blog posts from this site. It can be so nice plus full of a lot of fun for me personally and my office co-workers to search your site at minimum thrice per week to find out the newest guidance you have got. And indeed, I am just always fulfilled for the terrific techniques served by you. Certain 2 ideas on this page are truly the most effective I've had.
jordan shoes
Reply russell westbrook shoes
12:37 PM on January 14, 2022 
Thanks for all of the effort on this blog. My mother delights in making time for internet research and it is obvious why. Most people hear all concerning the dynamic means you make reliable tricks on the blog and therefore encourage response from others on that issue and our favorite girl is truly learning a great deal. Enjoy the rest of the year. You're conducting a pretty cool job.
russell westbrook shoes
Reply off white outlet
12:37 PM on January 14, 2022 
I in addition to my pals were found to be going through the excellent ideas located on the blog while immediately I had a horrible suspicion I never thanked the website owner for those secrets. These young boys came as a result very interested to read them and have now in truth been taking advantage of them. Thank you for actually being considerably thoughtful and for opting for some important tips millions of individuals are really wanting to know about. My honest apologies for not expressing appreciation to you earlier.
off white outlet
Reply hermes online
12:37 PM on January 14, 2022 
I simply wanted to thank you so much once again. I am not sure the things I might have undertaken in the absence of the entire basics shown by you regarding this concern. Certainly was a very difficult issue in my circumstances, nevertheless witnessing the professional tactic you treated that made me to weep over gladness. Now i'm happier for the help and as well , hope you realize what a great job your are carrying out educating the others with the aid of your webblog. I am sure you've never met any of us.
hermes online
Reply off white outlet
12:38 PM on January 14, 2022 
My spouse and i were quite excited that Michael could round up his homework out of the ideas he had out of your blog. It is now and again perplexing just to possibly be giving away techniques that many men and women could have been selling. We really realize we need the blog owner to appreciate for that. The main explanations you made, the simple site navigation, the relationships you make it possible to foster - it is many overwhelming, and it's helping our son and our family imagine that that topic is amusing, which is extremely vital. Many thanks for the whole thing!
off white outlet
Reply jordan shoes
12:38 PM on January 14, 2022 
I actually wanted to type a message to be able to appreciate you for the fantastic items you are sharing at this website. My rather long internet lookup has at the end been paid with sensible concept to share with my friends. I would repeat that many of us site visitors actually are extremely blessed to exist in a very good website with very many outstanding people with helpful techniques. I feel extremely grateful to have discovered your site and look forward to plenty of more thrilling moments reading here. Thanks a lot again for everything.
jordan shoes