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MIKAL Salon & Spa Software

Ultimate Salon Software since 1982

Blog

Blog

Cutting Edge Management and Marketing Ideas for Independent Operators, Salons and Spas.  Use these ideas with your MIKAL software to move your business forward.  Not using MIKAL yet?  Call us for a free evaluation and walk through of what we can do for you!  Welcome - Fred Dengler MIKAL Co-Founder and CEO

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Summer Marketing Ideas

Posted on May 28, 2022 at 2:00 PM Comments comments (320)

Don't let your summer sales slow down. Make the most of your marketing!


Here are some of the most effective ideas salons and spas are using right now to increase sales and make more money. Are you spending your marketing time and dollars effectively?


Idea 1 – Get your top 100 customers to get you 500 more top customers

Run a list of your top 100 customers (Mikal Customer Ranking report) and give them each five $20 gift certificates to give to their friends that have never been to your salon/spa. This makes the customer look like a hero to their friends and imagine if you could get 500 MORE top customers from your top 100 customers!


Use real gift certificates that will look like gifts purchased by your best customers to give their friends. Just ask them not to give the certificates to their friends that already come to your salon/spa.

 

Idea 2 – Use work of mouth advertising

With the referral contest the hot item this year is (what ever your clients are excited about in electronics). Put it in the waiting area with a sign that says CUSTOMERS - who ever sends the most new customer referrals to us by (set the contest to end in 60 or 90 days) WINS this _____!! Have your Social Media blast it out, use Mikal Campaigns to promote the contest, post the leaders! Put a sign at the front desk and have referral cards for your customers to take and pass out.


More to come.....


 

MIKAL Seven 7.1 is shipping - get it now!

Posted on May 22, 2022 at 2:00 PM Comments comments (41)

Introducing MIKAL SEVEN point ONE

7.1 release now available

MIKAL 7.1 lets clients communicate back to your salon/spa their APPOINTMENT CONFIRMATION. When clients receive the appointment reminder from MIKAL, the system offers a link for the client to confirm the appointment. This confirmation is registered in the confirmation field of the appointment. Plus Mikal 7.1 confirms the confirmation back to the client.

Now it is easy to call only the clients who have not electronically confirmed the appointment. Save tons of time and have a more interactive system with 7.1.

Dramatically reduce no show and missed appointments.

 

Clients can now OPT-OUT of your emarketing automatically by clicking an opt out link in 7.1. MIKAL also sends an opt out confirmation back to the client. Save time dealing with clients emails requesting opt outs and have a more effective marketing program that is directed at clients who want and look forward to your specials and notifications.

 

Mikal 7.1 allows you to keep Client CREDIT CARDS on file. You can now offer the convenience of credit cards on file knowing they are secure and you are in compliance with all credit card information rules. Keep multiple client credit cards. Name or nickname the cards. Process the cards at point of sale as easy as a paytype. Fast and easy with no extra work. A great service to offer your busy clients. This feature is available with Charge It Pro/Gravity Payments and is coming soon for X-Charge customers. You must use one of these processors to take advantage of this option.

 

More updates with version 7 and 7.1

On-line booking now has a Guest booking option allowing clients to look at availability without going through the sign in process. On-line booking also allows a flat appointment hold charge or the charge for the actual service to be required with a credit card payment at time of booking. On-line booking has a greatly expanded Service Description area for all services. Cut down on no show clients with credit card billing at time of booking!

 

MORE Marketing Ideas

Posted on May 20, 2022 at 2:05 PM Comments comments (45)

Gift Cards are not just for the Holidays and Mother's Day.  Sell and promote them Year Round - GREAT revenue 

Idea 3 – The Gift Card Promotions

Idea A - attach some gift cards to sales boards and shrink wrap them. Have the boards (or backing) say $25 gift card or $50 gift card, or $100 gift card and set them on a point of sale display just like Home Despot or Wal-Mart does. Customers will walk up and just grab two or three cards and buy them!

 

Idea B - Gift Card Hint Kit: make up index card sized hint cards. On each card put Athis is just a little hint to remind you that I LOVE getting services a XYZ salon/spa. You can call them at 000-0000 and get me a gift card. It will be the perfect [email protected] Have the customer put 6 of these cards in places around the house where the husband/boyfriend hangs out. Put one on top of his pillow, one in his underwear drawer, one on top of his beers in the frig, have fun creating a little instruction card to give the customers with the hint cards. Get clients to post how they used the Hint Kit – vote on the best places to place the hints….the sky is the limit!

 

Include one other card that says in bold: HE DOESN’T GET THE HINT - CALL HIM AT 000-0000 AND TELL HIM TO BUY ME A $_________ gift card! Make this last card a post card the customer can mail to your salon and then have your receptionist call the boyfriend/husband to get the gift card on order!

 

Idea 4 – Gift Card give away: have a monthly sign up for a gift card give away. Everyone can enter. Put it in your retail area to draw customers to the retail area while they are waiting for their service providers. Get their name, address, and e-mail and text msg number (must all be completed to win) and use the info to verify and update customer information.

 

Mikal Introduces Small Bytes on Instagram!

Posted on May 19, 2022 at 3:55 PM Comments comments (318)

For the past 40 years, The MIKAL Corporation has supported the salon/spa/medical spa industry by offering the only software that directly uses the most powerful POS, tracking, reporting and marketing tool in the industry. Salons and spas and independent stylists have used Mikal’s salon software, on-line booking, e-marketing, text marketing, Employee Mobile Booking App, Just-In-Time Appointment and Xris-Xross marketing to successfully stay ahead of the competition.


You will now be able to find marketing and management ideas regularly on our Instagram and Facebook pages with our new “Small Bytes” program! Of course, we have a generous library of ideas you can research and implement from our blog here any time. But we know how busy you are on a daily basis trying to run your business and care for your clients and employees. So we decided to start dropping small “bytes” of useful marketing and management ideas and reminders.


These “bytes” are bite-sized nuggets of wisdom you can read & consume quickly… then take your time thinking about the concept without feeling overwhelmed with an in-depth article you just don’t have time to read. If you see one that connects with a problem you’ve been struggling with, just take a screen grab to store it in your phone till you have the time to call us to discuss! That way, you won’t forget about it. We will be happy to talk with you more about the topic and show you how our salon and spa software can make running your business easier, less stressful and more profitable. How simple is that?


Let us know what you think. Call MIKAL with questions at 513-528-5100, ext. 1.

Secure Credit Cards stored on file now in MIKAL

Posted on May 18, 2022 at 1:55 PM Comments comments (23)

Mikal 7.1 allows you to keep Client CREDIT CARDS on file. Please note: you must use a Mikal credit card partner for this feature and the credit card company may have a monthly maintenance fee.  Client check out is fast and easy, prepaid services - no problem! So many uses and totally secure and keeps you and your salon/spa "out of scope". 


On-line booking now has a Guest booking option allowing clients to look at availability without going through the sign in process.


On-line booking also allows an Appointment Hold Charge or the charge for the actual service to be required with a credit card payment at time of booking. On-line booking has a greatly expanded Service Description area for all services. Cut down on NO SHOW clients with credit card billing at time of booking!

 

All new SEVEN 7.1 release

Posted on May 18, 2022 at 1:55 PM Comments comments (26)

Introducing MIKAL SEVEN point ONE


7.1 release now available


MIKAL 7.1 lets clients communicate back to your salon/spa their APPOINTMENT CONFIRMATION. When clients receive the appointment reminder from MIKAL, the system offers a link for the client to confirm the appointment. This confirmation is registered in the confirmation field of the appointment. Plus Mikal 7.1 confirms the confirmation back to the client. Now it is easy to call ONLY the clients who have not electronically confirmed the appointment. Save tons of time and have a more interactive system with 7.1. Dramatically reduce no show and missed appointments.


Automatic Appointment confirmations are included in your On-Line Booking and EMBA service at no extra cost. If you do not use OLB or EMBA, the Confirmation system maintenance service fee is $20 per month. This includes Mikal Cloud set up, trouble shooting, maintenance, delivery verification assistance, and support and updates. Credit card on file is required for automatic billing the first of each month.

 

Mikal Employee Phone App - EMBA rocks!

Posted on February 19, 2022 at 11:15 PM Comments comments (1098)

MIKAL salons and spas are experiencing a big increase in Rebooks and Prebooks using EMBA the employee mobile booking app!


Salons report that after installing EMBA the stylists and nail techs log onto EMBA on their smart phones while with their client at the end of the service and rebook the client right then!


The clients love it because it speeds up the check out at the desk and their service providers make sure they get their best appointments!


The staff loves doing the booking on EMBA because they know the client is locked in for their next service and the proper booking was done. Plus they look cool doing it and are in control!


Amy, one of our MIKAL Salon Owners, says her massage therapists and estheticians book their clients for the next 4 or 5 visits right in the treatment room to make sure the client is scheduled for a series of appointments. The clients love getting the extra attention and buy into a program of visits. Then Amy says the BIG payoff is the receptionist signs the client up for a 4 or 5 visit series so the client saves money and the salon gets the full series payment up front. Paid for and Booked! PLUS they see their sales compared to same sales last week – GOALS!


Call MIKAL for details at 513-528-5100

Mikal vs Square - are they kidding?

Posted on February 15, 2022 at 11:25 PM Comments comments (619)

Mikal Salon and Spa Software comparison with Square

 

First Mikal gives you 2 competing credit card companies to get the best rates. Square is 2.5 to 2.9 percent plus a trans fee with no discounts.

Charge it Pro and Xcharge are from 1.3 to 2.1 percent with some other fees – but our salons say it is cheaper.

 

Now for the software

Square does not have Employee goals, employee retention tracking, employee sales analysis except very basic sales reports.

Square does not have inventory purchase orders, auto min/max or package sales and tracking.

Square does not book with prototypes or multi room/service/staff

 

Details Mikal System Square

The costs 2 terms Mikal $159/mo  Square (get ready!) A La Carte

Points system Mikal included  Square $45/mo

A/R packages Mikal included   Square n/a

Gift cards Mikal included   Square 2.9% + .30 ea + $2/card

Retention tracking Mikal included   Square n/a

Purchase orders Mikal included   Square n/a

Goals Mikal included   Square n/a

On line booking Mikal included  Square 5 emp $50/10 emp $90

Text msg Mikal included   Square 10/mo min or .05 each

Apt reminders Mikal included   Square see above text cost

Client marketing Mikal included   Square see above text cost

Phone support Mikal 9-9 m-f 9-4 sat est   Square 6-6 pacific time + cost

Mikal call us!  Square Text support preferred

 

So a 10 emp salon,  With 800 apts/mo, Confirmations, Selling 60 cards/mo Costs

Mikal total cost no extras or per transactions$159/mo    Square $225/mo  plus plus...

Plus Mikal gives live phone support INCLUDED

 

MIKAL clients - easy upgrade idea!

Posted on February 12, 2022 at 2:55 PM Comments comments (1352)

I was reviewing some of our MIKAL long term accounts - maybe you! And noticed that you are still on an OLD version of MIKAL!


The latest and greatest has Automatic Text and E-mail marketing, keeps client pictures, has much more flexible reporting, and has years of updates and enhancements written into the system.


So why not upgrade now?


If you have been holding off due to the one time cost I have a solution. Switch to the rental version of MIKAL! You can rent MIKAL with support, enhancements, upgrades, all included in a reasonable monthly cost. Plus get all the power of MIKAL SEVEN.


Rental includes Employee mobile app - On Line Booking - Just In Time notifications - Loyalty Points program - WOW!! Keep your information. Easy learning curve and powerful new features.


PLUS rental includes On-line booking, EMBA employee mobile app, JITA just in time system and more!


Sincerely,

Your MIKAL Consultants

[email protected]

513-528-5100

www.mikal-salon-software.com

 

JITA - Add an extra appointment each day - effortlessly!

Posted on November 29, 2021 at 6:45 PM Comments comments (585)

Just imagine.................Having your MIKAL computer look at the cancellations and availability in your book and automatically send appointment opportunities to your clients. The book fills up! Like MAGIC….Your JITA Genie has arrived!


Every night our system looks at the availability in your book and sends your clients an e-mail or text message inviting them to take advantage of the booking opportunity. We call it JITA the Just In Time Appointment system.


What is JITA worth to you? If JITA adds just one appointment per day for a service provider and the average service is $40 then JITA will increase sales $8000.00 per service provider per year. EIGHT THOUSAND DOLLARS! That is a 10 percent increase in sales for the average service provider. WOW!  PLUS - when a client cancels, how much time do you spend trying to fill that appointment? Do you call the wait list, try to rearrange the book? Save all that time and know that JITA is working for you every day. Cross market openings for Spa to Hair clients and Nail to Spa clients – automatically. JITA runs and the book fills up!


 Wish you were booked SOLID?

Important points:

You are in control

You decide who gets the JITA offers.

You decide to send only to clients who do not have a future appointment for that service.

You decide the limited number of offers for each employee.

You decide if JITA offers morning, afternoon, or evening booking opportunities.

You decide the service recommendations that match each employee's services.

You decide if there is a discount.

So unlike web based services that you have to pay for and revenue share the booking income with..... YOU ARE IN CHARGE.

You don't share your revenue. (Booking services charge a sign up fee and 15-18 percent of service booked)

You don't have to give discounts.

You don't create clients who WAIT for appointment offers.

You don't have staff mad at discounted offers being done during busy times.

You don't give your client list to someone else.

You MAKE MONEY.

Want to see JITA?


Call MIKAL and see how JITA will work for you. Call your MIKAL consultant today 513-528-5100 or email  [email protected]


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