MIKAL Salon & Spa Software

SUMMER Money Making Ideas

Now that 2021 is almost HALF over (can you believe it?) and here in Cincinnati it will be ninty degrees today!  (great isn’t it?)

So…..it’s time to get back down to business and get into the business of Summer. Now is the time to crank up the business of beauty.

Here are a couple of ideas to get you and your staff back down to business:

$ Get a staff meeting together and go over these (and your own) promo ideas. See what ideas generate the most excitement and appoint people and set dates for getting the projects going! Introduce JITA the just in time appointment feature of MIKAL to fill the book. Get EMBA for the staff and they can go CRAZY booking all over town on their smart phones.

$ Clean the salon/spa from top to bottom. Paint a few walls and make a few small changes. Move some plants and displays. Decorate for the season!

$ Have everyone get dressed up. I don’t mean formal but every spring people get a little casual. It’s time to change our look and the change should be professional and upscale. Have a staff party to get the excitement going!

$ Get into the Summer colors. Make sure your make up is right for the season and coordinates with your new look! Get the staff together for a make up session and new fashion review.

$ Start your Referral Contest July 1st and end it on October 1st . Pick your prizes, do your precontest mailing/e-mail September 3rd, and get the signs up in the salon/spa. Call us for a free 11 page Referral Contest planning book. How would 50-100 new customers sound in the next 60-90 days?

$ Get your front desk staff to commit to cleaning up the customer data base in the next 60 days. All of your regular customers will be in for the season. Run a list on your MIKAL system of all customers with Invalid addresses. The goal is to verify every customer’s address in the next 60 days. Check on the progress by running the Invalid Addresses report for all Last Visits in the last 7 days each week. The report should be blank every week if the front desk staff is cleaning up the list!

$ Get your Gift Cards on order NOW! Call RACO Card 866-940-4676 for a free sample kit. Order the Gift Card option is MIKAL’s SMS software and ask for our free information pack on promoting gift cards. Gift Cards will make a huge difference in your sales over the old gift certificates. NOTE: beware of companies giving you gift cards for use with their Internet or bank card systems. The costs for the processing of the card every time it is swiped become a huge expense and if a customer loses their card there is no way to cancel that card and charge the balance up on a new card. Call us at MIKAL to make an informed decision. Also revisit a switch in credit card processors. X-Charge and Charge It Pro, our credit card processing partners has a special deal and amazing rates waiting for you to switch!

$ Increase your Nail service prices now at the strart of the summer season. This will give you an additional boost to your income and the customers are coming in for that popular service during the Summer season.

$ Sign up for the Autopilot Marketing system from MIKAL. The business can get hectic. Don’t let your marketing Spring by the wayside. Put it on autopilot, and make sure you stay busy when summer months roll around!

Fred Dengler                         Come to Camp MIKAL Cincinnati for more ideas Aug. 21-23 with great rates at the Cincinnati Wingate Airport hotel

513-528-5100

email us at [email protected]

Website: www.mikal-salon-software.com - sign up for Camp go to Pricing - Training - Camp sign up! Early Birdie only $169 WOW

Are you opening a NEW SALON and SPA this spring or summer?

SUCCESSFUL START PROGRAM

Exclusively by MIKAL

MIKAL, with almost 40 years in the business of helping salons and spas market and manage better has put together a Successful Start program for new salon and spa launches.

We have start up spreadsheets. Opening checklists, Front Desk Operations manuals, Employee Policy manuals, Award Winning Software, and HP Point-of-Sale computer systems.

Important statistics:

The average salon/spa does not reach break even for 2 years!

The average salon/spa (50%) is not in business for 3 years.

With your time and money investment you DO NOT WANT TO BE AVERAGE. Our program will insure that your dream is a success!

MIKAL has the systems, training, marketing and management ideas that will make sure your business is busy and profitable fast.

This plan can be tailored to your needs. We can accelerate the time line to make your opening deadline. We are here to help you!

The MIKAL Marketing Team

800-448-5420

The Success Plan

You need a plan to be successful with your new business. Many salons and spas open the doors, have a one week grand opening, and wait for the clients to come rushing in. And wait. And wait. And….

Or

A MIKAL Success Plan story:

60 days prior to opening.

First you need to pre-sell your services.  Get a list of perfect clients within 5 minutes drive time of your salon/spa. Load then in your MIKAL system and send a postcard to them 30 days before opening and the week you open.  MIKAL will load in your perfect prospects, help you with your Unique Selling Points Postcard and e-mail marketing, and set up your system for prebooking services.

We can also help you with product lines that give you TWICE the mark up, don’t have diversion problems, and generate tons of profits!

30 days prior to opening.

Load your present clients into MIKAL or have us import them easily and send them a special on booking and gift cards. MIKAL will help you set up credit card processing for new and pre-opening sales! Run the credit cards right through your MIKAL system. Start booking appointments from the mailing and e-marketing on your MIKAL system. Pre-sell gift cards $100 value for $80. You will need and get great cash flow.

Opening week.

Start your/MIKAL Grand Opening Plan.

Do the Grand Opening mailing and e-marketing with MIKAL.

You will be busy the first week.

On-going.

Stay with the 12 Month Grand Opening plan. Note that your Grand Opening should end the week your one year anniversary events start!

Call your MIKAL Consultant and get your plan going! 800-448-5420

513-528-5100 [email protected] 

Cris-Cross Marketing is one of the latest feature in MIKAL SEVEN software and one of the BIGGEST revenue builders!

Imagine having your system send directed e-mail and texts to all clients who come to you for one service but not for another. 

How many times do you hear that clients come in for haircuts but not for manicures? Or come in for spa services but not for hair services? Or get services but not retail? 

Now with Xris-Xross MIKAL will send automatic offers to these clients each month to get them to experience MORE of your services! This powerful feature can generate an extra $4000.00 per stylist this year. WOW.

Xris-Xross happens automatically.

Xris-Xross only sends the offers to the right clients.

Xris-Xross happens without any different software.

Xris-Xross happens without having to pay revenue share.

The BEST news is..........

Xris-Xross is part of the new 6.95 and SEVEN upgrade that includes 8 other amazing features.

Come to Camp MIKAL and learn how to Xris-Xross Sept 19-21 Cincinnati Airport Wingate hotel $84 single $94 double - free shuttle and wifi

Camp only $ 165 per person - WOW still half price on this web site go to Pricing - Training - Camp and sign up NOW

Imagine setting up your marketing ONE time and then letting your system manage it for you - with $$$$$ results!

 MIKAL software will do all this marketing and more.......

JITA just in time appointment opportunities e-mailing and texting out automatically to fill your book every day no extra cost, no revenue share, you keep ALL the money.

Don't let last minute cancels trash your appointment book!

 AutoPilot Marketing sending appointment confirms, thank you, Birthday, referral, and reminder e-mails and texts automatically every day at no extra cost.

Now with exclusive Xris-Xross Marketing - build your biz!

 Plus included at no extra cost:

On-line booking for your clients included no extra cost.

EMBA employee mobile app for your smart phone included!

Loyalty Points tracking and redemption module included!

Credit card processing at 1.35% - or pick your OWN vendor!

No fee gift card sales and redemptions.

Inventory and sales tax tracking.

QuickBooks, VistaPrint, Constant Contact integration.

No extra fees, costs, revenue shares - just make money!

 www.mikal-salon-software.com

 Complete business management and sales tracking.

Complete client profile with tech cards & buying history.

 Single operator version just $39 a month

5 Employee salon version just $79 a month

Call for our Large Salon/Spa version information! 800-448-5420 [email protected]

MAXIMIZE Your Experience Marketing with MIKAL

Today’s consumer is more and more inclined to spend money on experiences than on items.

Experience purchases now win out for up to 40% of all consumers. It is over 60% of millennials would rather spend on experiences than items!

How do we take advantage of this trend?

We offer mini experiences. We set up the system and salon/spa to support the client WOW.

Packages with RICH descriptions. Services on our web site with details benefit laden descriptions. Scripts for our staff with the same…………..

What we don’t do: discount our packages and make them a commodity (think ITEM).

Sell gift cards for a cheaper rate – where is the experience part of the sale?

- Come up with a first time offer for the price check prospects for each area of the salon/spa. Tie to your Google offer, your Social media, and your referral program – is this working for you?

- Set up a pdf you can instantly e-mail for the client screen for the price inquiries – do you have?

- Set descriptions of all services for pop up that are packed with benefits – do you have set up?

- Train the staff especially the desk to use the benefits – script and role play!

- Use the Up-$ells to add on the experience services that WOW – are they being used?

- 4 Corner your front area to create the perfect client experience – see our diagram

- Time line to maximize every WOW opportunity during the client visit

- Review your USPs – do you work on these items every week?

- Use the EMBA to prebook at the chair/station – know why this is powerful?

- Video the finish or make up touchup on the client phone – do you do this now?

- Reward the client with instant rebates of the loyalty points on each visit – set up?

- Use the Thank you and New Client Thank you to follow up

- Use the Xris-Xross marketing to suggest NEW client experiences – set up and running?

- Publish the positive client experience comments – make sure it is available on Google!

- Promote the client experience options in your business – are these part of your USPs?

- Make sure you have a mini client experience option – know why this is critical?

- Put together packages, series and Events to keep the client experience fresh – important!

Now is the time to get on these programs and strategies. This trend for experiences in going to grow and if your salon/spa is not positioned for this big change in consumer buying you will miss out!

Come to MIKAL CAMP VEGAS for a full day detailing how to implement each of these ideas.

Fred Dengler

CEO – MIKAL  513-528-5100

MIKAL Education CDs

 SuperCharge your Front Desk CD

Complete Front Desk operations manual, Price Check, UpSell and More Scripting for Profits, complete Front Desk Presentation Slide Show, Receptionist Classified Ads, Receptionist and Salon/Spa Coordinator Job Descriptions, Payroll and Goal Setting Ideas, Terror on the Phones booklet and more!

SHOW SPECIAL $40.00 Website Price $60.00 - save $20.00

 NEW SALON OPENING CD

Do it right the first time (or Re-Invent right the second time) with our information packed CD! New Salon Opening side presentation, Grand Opening Ideas, Profit Generating Workbook – 43 pages! Salon and Spa Job Descriptions, Opening Checklist, 10+ Funding Ideas, Planning Spreadsheets and much more!

SHOW SPECIAL $20.00 Website Price $50.00 - save $30.00

 Staff Up! & Salon Policy Manual CD

A comprehensive employee policy and procedure manual on CD to edit and use, Ideas to DOUBLE your Classified Ad response, 20 Effective Interview Questions, Staff Up! Slide show class, job descriptions, Compensation Worksheets, Goal Setting Ideas, Training Tips and much more!

SHOW SPECIAL $20.00 Website Price $59.00 – save $39.00

 SuperCharge your Front Desk CD

Complete Front Desk operations manual, Price Check, UpSell and More Scripting for Profits, complete Front Desk Presentation Slide Show, Receptionist Classified Ads, Receptionist and Salon/Spa Coordinator Job Descriptions, Payroll and Goal Setting Ideas, Terror on the Phones booklet and more!

SHOW SPECIAL $40.00 Website Price $60.00 - save $20.00

 CD Package Deals Buy more – Save $

 Hat Trick Pick ANY 3 CDs $60 You Save up to $40 more!

 Fab Four Deal all 4 CDs$90 Now Save another $30 more!

 The MIKAL Corporation  [email protected]   www.mikal-salon-software.com 800-448-5420

QuickBooks and MIKAL - easy - fast - money saving - WOW

 Would you like to have Monthly Profit and Loss statements on time each month?

 How about step by step training on how to enter your QB entries and advice?

 QuickBooks is easy and takes just minutes per week to pay your bills, enter deposits, and KEEP YOUR BUSINESS running smoothly.

 First get your easy QB interface for your MIKAL info - call MIKAL for this great option. MIKAL 513-528-5100

 Then get with our authorized MIKAL and QB consultant to go live. Call for a detailed pdf we can e-mail to you 800-448-5420..

 John from JS Consulting is trained in MIKAL and also a QB trainer. He can show you how to manage your own accounting, save tons of money, and get better control of your business.

 Give John a call at 601-765-5889 and tell him you are a MIKAL client. He can work with you.

Salon Technology Update

 The Beauty Industry is forging ahead with state-of-the-art software programs designed to increase customer satisfaction and streamline the salon business processes.

 The most dynamic programs include (computer) industry award winning Tablet apps, JITA – just in time appointment marketing, and advanced customer loyalty systems.

 The MIKAL Tablet app received the RSPA innovative award in point of sale technology with a queue crushing app that speeds customer check in and rebooking using wireless tablets in the salon. The Tablet app is not a PC program on a tablet. It is a touch screen program written specifically to enhance the customer experience by making the receptionist mobile! Check it out at http://www.mikal.com/2011InnovSolAward.php

 JITA the Just In Time Appointment marketing program is an opt in program that looks at the salon computerized appointment book and offers last minute openings to customers who are interested in these opportunities. JITA is smart enough to not send the offers to customers who have a future appointment and only offer openings to each stylist’s customer base. This amazing option keeps the appointment book full!

 Customer Loyalty and Rewards programs are not an option with customers. Customers expect to get something more that just great service! The MIKAL Points program no only rewards loyalty and sales; it also gives rewards for referrals, pre-booking, and allows double points on certain days to build the business. Customer Points are reinforced by printing on the receipts, showing on the tickets, and displaying on the customer’s on-line booking profile page. 

 These programs are being used by small salons to the largest and most visible salons in the industry. Call or e-mail MIKAL for contacts and salon profiles.

 MIKAL Salon and Spa Software 800-448-5420 

[email protected] www.mikal-salon-software.com

Fred Dengler Co-Founder and CEO

New Salon/Spa Success Plan Checklist 

The MIKAL Corporation is dedicated to helping new salons and spas do it right the FIRST time. Use our expertise of helping salons and spas attaining profitability and success by following these steps. Our consultants are available for advice and will provide supporting materials for many of these steps. All for $5 a day (average).

 Salon/Spa Genesis

Financial feasibility

Credit line, investors, credit cards, leasing and loans

Cost to create and cost to run – MIKAL Turn your P&L Upside Down

 Concept feasibility – the USPs of your business – MIKAL Create your USPs

Target market and client demographics – MIKAL Client Survey

Area demographics comparison – MIKAL AML Statistics

Competition profiles and comparisons – MIKAL Competition Grid

Staffing requirements – MIKAL Staff Up! and MIKAL Policy Manual

Salon/Spa Design

Salon/Spa Plan – equipment salon planning guide

Size, Service Mix, Furniture Needs, Tech Needs

Design and selection of fixtures/flooring on a set budget

Equipment needs – New and Used costs – Leasing/Purchasing

Retail Area Plan – MIKAL Front Desk Operations systems

Location – MIKAL Big Four Secrets of Location Success

Product line(s) selection – client surveys

Contractor/Equipment Selection

Build Out – Budget Targets met or alternate selections made

Staff Selection

Advertising and Interviewing – MIKAL Staffing Materials

Compensation and Goal Setting – MIKAL SMS Pay and Goals

Policy Manual Presentation and Interviews

 Business Ramp Up

Installation of SMS Off Site and creation of Target Client Data Base

Direct Marketing to Target Clients – CPM prospective customer list

Prebooking of Appointments and Sales of Gift Cards

 Business Opening with Soft Open

Business Grand Opening Kick Off – 12 Marketing Calendar

Business Follow Up Program for Clients – MIKAL New Customer Welcome Book, Frequent Buyer Program, Referral Program, Follow Up program,

Business Review – MIKAL Reports and Marketing Review

The MIKAL Corporation will help make your dream come true – success – profits Freedom!

Fred Dengler CEO

Google reviews get you more clients!

 Are you getting the Google reviews you need to grow?

 Did you know you can set up an easy link right in your MIKAL autopilot emails?

 At the Success Club in Plantation Florida we will do a hands on workshop and set up your Google reviews link to all of your Automatic MIKAL  emails.

 Your clients will be able to click and review right from their thank you, reminder, referral, retail, and birthday emails that MIKAL sends out for you automatically.

 So now you have automatic marketing to your clients and automatic reviews coming back!

 Call today to reserve your space at our Success Club. 3 mornings of workshops, a tour of the largest salon in America, and more. Feb. 19-21, 2017 at the Contour Spa in Plantation Florida.

 513-528-5100   [email protected]