MIKAL Salon & Spa Software

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Xris-Xross Marketing: set up MIKAL to send a special e-mail/text only to clients not getting specific services from you now. It is automatic and will cross market your business to your clients!  “Mikal salons say it is worth up to $20,000 a year!”

JITA Genie: set up MIKAL to offer Just In Time Appointment opportunities to specific targeted clients and specific stylists! Fill the book and fight last minute cancellations.  “MIKAL Salons say JITA adds 10 appointments a week!”           

Don’t just WISH for a full book!

GET EMBA going: the Employee Mobil App is so hot……

Stylists can book clients using their smart phone at their station increasing pre-books and reducing checkout time at the front desk. Plus staff can book clients and even add new clients while they are out and about!

“MIKAL Salons say EMBA has increased pre-books up to 30% and added a new booking option for the staff!”

Sell MIKAL On-line Gift Cards that integrate rught into your system - no work - just sales - call us 513-528-5100

Fall Money Making Ideas

Now that Summer is over?? and here is Cincinnati it will be SIXTY degrees on Wednesday! (great isn’t it?) it’s time to get back

down to business and get into the business of Fall sales and getting ready for the Holidays - Christmas is COMING! Now is the time to crank up the business of beauty.

Here are a couple of ideas to get you back down to business:

$ Go over these ideas. See what ideas generate the most excitement and appoint people and set dates for getting the projects going! Intorduce JITA the just in time appointment feature of MIKAL to fill the book. Get EMBA and you can go CRAZY booking all over town on your smart phones.

$ Clean the salon/spa from top to bottom. Paint a few walls and make a few small changes. Move some plants and displays. Decorate for the season!

$ Get dressed up. I don’t mean formal but every summer people get a little casual. It’s time to change our look and the change should be professional and upscale. 

$ Get into the Fall colors. BROWN is the new black people! Make sure your make up is right for the season and coordinates with your new look! Get the staff together for a make up session and new fashion review.

$ Start your Referral Contest October 1st and end it on December 31st . Pick your prizes, do your precontest mailing/e-mail September 3rd, and get the signs up in the salon/spa. Call us for a free 11 page Referral Contest planning book. How would 50-100 new customers sound in the next 60-90 days?

Clean up the customer data base in the next 60 days. All of your regular customers will be in for the season. Run a list on your MIKAL system of all customers with Invalid addresses. The goal is to verify every customer’s address in the next 60 days. Check on the progress by running the Invalid Addresses report for all Last Visits in the last 7 days each week. The report should be blank every week if the front desk staff is cleaning up the list!

$ Get your Gift Cards on order NOW! Call RACO Card 866-940-4676 for a free sample kit. Order the Gift Card option is MIKAL’s SMS software and ask for our free information pack on promoting gift cards. Gift Cards will make a huge difference in your sales over the old gift certificates. NOTE: beware of companies giving you gift cards for use with their Internet or bank card systems. The costs for the processing of the card every time it is swiped become a huge expense and if a customer loses their card there is no way to cancel that card and charge the balance up on a new card. Call us at MIKAL to make an informed decision. Also revisit a switch in credit card processors. X-Charge our credit card processing partner has a $100 Gift Card waiting for you to switch!

$ Increase your Color service prices now just before the Holiday season. This will give you an additional boost to your income and the customers are coming in for that popular service during the season.

$ Sign up for the Autopilot Marketing system from MIKAL. The business can get hectic. Don’t let your marketing fall by the wayside. Put it on autopilot, and make sure you stay busy when Winter months roll around!

Fred Dengler

513-528-5100 email us at [email protected] Website: www.mikal.com

Cris-Cross Marketing is one of the latest feature in MIKAL SEVEN software and one of the BIGGEST revenue builders!

Imagine having your system send directed e-mail and texts to all clients who come to you for one service but not for another. 

How many times do you hear that clients come in for haircuts but not for manicures? Or come in for spa services but not for hair services? Or get services but not retail? 

Now with Xris-Xross MIKAL will send automatic offers to these clients each month to get them to experience MORE of your services! This powerful feature can generate an extra $4000.00 per stylist this year. WOW.

Xris-Xross happens automatically.

Xris-Xross only sends the offers to the right clients.

Xris-Xross happens without any different software.

Xris-Xross happens without having to pay revenue share.

The BEST news is..........

Xris-Xross is part of the new 6.95 and SEVEN upgrade that includes 8 other amazing features.

Come to Camp MIKAL and learn how to Xris-Xross Sept 19-21 Cincinnati Airport Wingate hotel $84 single $94 double - free shuttle and wifi

Camp only $ 165 per person - WOW still half price on this web site go to Pricing - Training - Camp and sign up NOW

MAXIMIZE Your Experience Marketing with MIKAL

Today’s consumer is more and more inclined to spend money on experiences than on items.

Experience purchases now win out for up to 40% of all consumers. It is over 60% of millennials would rather spend on experiences than items!

How do we take advantage of this trend?

We offer mini experiences. We set up the system and salon/spa to support the client WOW.

Packages with RICH descriptions. Services on our web site with details benefit laden descriptions. Scripts for our staff with the same…………..

What we don’t do: discount our packages and make them a commodity (think ITEM).

Sell gift cards for a cheaper rate – where is the experience part of the sale?

- Come up with a first time offer for the price check prospects for each area of the salon/spa. Tie to your Google offer, your Social media, and your referral program – is this working for you?

- Set up a pdf you can instantly e-mail for the client screen for the price inquiries – do you have?

- Set descriptions of all services for pop up that are packed with benefits – do you have set up?

- Train the staff especially the desk to use the benefits – script and role play!

- Use the Up-$ells to add on the experience services that WOW – are they being used?

- 4 Corner your front area to create the perfect client experience – see our diagram

- Time line to maximize every WOW opportunity during the client visit

- Review your USPs – do you work on these items every week?

- Use the EMBA to prebook at the chair/station – know why this is powerful?

- Video the finish or make up touchup on the client phone – do you do this now?

- Reward the client with instant rebates of the loyalty points on each visit – set up?

- Use the Thank you and New Client Thank you to follow up

- Use the Xris-Xross marketing to suggest NEW client experiences – set up and running?

- Publish the positive client experience comments – make sure it is available on Google!

- Promote the client experience options in your business – are these part of your USPs?

- Make sure you have a mini client experience option – know why this is critical?

- Put together packages, series and Events to keep the client experience fresh – important!

Now is the time to get on these programs and strategies. This trend for experiences in going to grow and if your salon/spa is not positioned for this big change in consumer buying you will miss out!

Come to MIKAL CAMP VEGAS for a full day detailing how to implement each of these ideas.

Fred Dengler

CEO – MIKAL  513-528-5100

Salon Technology Update

 The Beauty Industry is forging ahead with state-of-the-art software programs designed to increase customer satisfaction and streamline the salon business processes.

 The most dynamic programs include (computer) industry award winning Tablet apps, JITA – just in time appointment marketing, and advanced customer loyalty systems.

 The MIKAL Tablet app received the RSPA innovative award in point of sale technology with a queue crushing app that speeds customer check in and rebooking using wireless tablets in the salon. The Tablet app is not a PC program on a tablet. It is a touch screen program written specifically to enhance the customer experience by making the receptionist mobile! Check it out at http://www.mikal.com/2011InnovSolAward.php

 JITA the Just In Time Appointment marketing program is an opt in program that looks at the salon computerized appointment book and offers last minute openings to customers who are interested in these opportunities. JITA is smart enough to not send the offers to customers who have a future appointment and only offer openings to each stylist’s customer base. This amazing option keeps the appointment book full!

 Customer Loyalty and Rewards programs are not an option with customers. Customers expect to get something more that just great service! The MIKAL Points program no only rewards loyalty and sales; it also gives rewards for referrals, pre-booking, and allows double points on certain days to build the business. Customer Points are reinforced by printing on the receipts, showing on the tickets, and displaying on the customer’s on-line booking profile page. 

 These programs are being used by small salons to the largest and most visible salons in the industry. Call or e-mail MIKAL for contacts and salon profiles.

 MIKAL Salon and Spa Software 800-448-5420 

[email protected] www.mikal-salon-software.com

Fred Dengler Co-Founder and CEO

Spring Money Making Ideas

Now that winter is almost over and here is Cincinnati it will be SIXTY degrees on Wednesday! (great isn’t it?) it’s time to get back

down to business and get into the business of Spring. Now is the time to crank up the business of beauty.

Here are a couple of ideas to get you and your staff back down to business:

$ Get a staff meeting together and go over these ideas. See what ideas generate the most excitement and appoint people and set dates for getting the projects going! Intorduce JITA the just in time appointment feature of MIKAL to fill the book. Get EMBA for the staff and they can go CRAZY booking all over town on their smart phones.

$ Clean the salon/spa from top to bottom. Paint a few walls and make a few small changes. Move some plants and displays. Decorate for the season!

$ Have everyone get dressed up. I don’t mean formal but every winter people get a little casual. It’s time to change our look and the change should be professional and upscale.  Have a staff party to get the excitement going!

$ Get into the Spring colors. Make sure your make up is right for the season and coordinates with your new look! Get the staff together for a make up session and new fashion review.

$ Start your Referral Contest May 1st and end it on August 1st . Pick your prizes, do your precontest mailing/e-mail September 3rd, and get the signs up in the salon/spa. Call us for a free 11 page Referral Contest planning book. How would 50-100 new customers sound in the next 60-90 days?

$ Get your front desk staff to commit to cleaning up the customer data base in the next 60 days. All of your regular customers will be in for the season. Run a list on your MIKAL system of all customers with Invalid addresses. The goal is to verify every customer’s address in the next 60 days. Check on the progress by running the Invalid Addresses report for all Last Visits in the last 7 days each week. The report should be blank every week if the front desk staff is cleaning up the list!

$ Get your Gift Cards on order NOW! Call Jenny at RACO Card 866-940-4676 for a free sample kit. Order the Gift Card option is MIKAL’s SMS software and ask for our free information pack on promoting gift cards. Gift Cards will make a huge difference in your sales over the old gift certificates. NOTE: beware of companies giving you gift cards for use with their Internet or bank card systems. The costs for the processing of the card every time it is swiped become a huge expense and if a customer loses their card there is no way to cancel that card and charge the balance up on a new card. Call us at MIKAL to make an informed decision. Also revisit a switch in credit card processors. XCharge our credit card processing partner has a $100 Gift Card waiting for you to switch!

$ Increase your Nail service prices now just before the prom and summer seasons. This will give you an additional boost to your income and the customers are coming in for that popular service during the Spring season.

$ Sign up for the Autopilot Marketing system from MIKAL. The business can get hectic. Don’t let your marketing Spring by the wayside. Put it on autopilot, and make sure you stay busy when summer months roll around!

Fred Dengler 513-528-5100 email us at [email protected] Website: www.mikal.com

Google reviews get you more clients!

 Are you getting the Google reviews you need to grow?

 Did you know you can set up an easy link right in your MIKAL autopilot emails?

 At the Success Club in Plantation Florida we will do a hands on workshop and set up your Google reviews link to all of your Automatic MIKAL  emails.

 Your clients will be able to click and review right from their thank you, reminder, referral, retail, and birthday emails that MIKAL sends out for you automatically.

 So now you have automatic marketing to your clients and automatic reviews coming back!

 Call today to reserve your space at our Success Club. 3 mornings of workshops, a tour of the largest salon in America, and more. Feb. 19-21, 2017 at the Contour Spa in Plantation Florida.

 513-528-5100   [email protected]  

Use these eleven salon email marketing ideas to launch your own email marketing campaigns or add to your existing salon marketing efforts.

Set them up to be automatic in the MIKAL AutoPilot marketing system!

1. Featuring spa or salon offers of the month. E-mail them, post them on a sign in the waiting area, tweet them out and post on Facebook too. Use the MIKAL Marketing Calendar for monthly sure fire ideas! Call us for yours 800-448-5420.

2. Introducing a new staff member (or featuring a staff member of the month) Link to the MIKAL On-Line Booking Staff Bios page! See our example at http://www.mikal.com/online_booking_demo.php

3. Describing the most recent technical skills or education you (or a staff member) have received in terms of how it benefits clients, along with a related offer for services or products.

4. Featuring a retail product of the month and emphasize client results and benefits.

5. Telling a story about your salon or spa, your brand, or interests and passions which led you or a staff member into the industry. Link to your About Us page on your web site!

See our example: www.mikal.com/about_us.php

6. Talking about seasonal hair, makeup, skin or other relevant trends. See the Marketing Calendar for Summer Ideas - call us for one 800-448-5420.

7. Describing how new technology is changing the way you do business or improving services or products. Are you using MIKAL EMBA, JITA, or OLB? They are HOT tech ideas.

8. Telling clients about a new product or service. New conditioners to take care of damaged hair are big news!

9. Telling clients what sets your business apart. What are your USBs or IOs? Call us for a detailed info pak!

10. Making customer promises (telling clients what they can expect to be true each and every time they do business with you). List your guarantee!

11. Announcing a flash sale, last-chance or other limited time offers. Move the slow stuff OUT and build the slow staff NOW!

Like these ideas? Order our Marketing CD on our web store www.mikal-salon-software.com  or call for more info at 800-448-5420

AND SO THIS IS CHRISTMAS, AND WHAT

HAVE YOU DONE........

Let’s run our reports and look at our progress:

- Has your average ticket increased at least 4% in every

department?

- Did you raise prices through out the year?

- Are your receptionists turning into Preceptionists?

- Are your regular e-mailings happening regularly?

- Is inventory down to the bare bones for tax purposes?

- Have you sent the price check customers a little package?

- Are you using the New Customer Welcome Book (and new customer retention is over 50%)?

- Is your customer information in the computer all cleaned up?

- Are your employees using the evaluation and goal setting systems?

- Are you happier with your business than this time last year?

If some of the answers are not what you would like them to be call MIKAL immediately and schedule time in for our Winter Success Club or an on-site training visit with us!

Not using MIKAL Software? Call us for a 15 minute internet presentation and see what you are missing!

For 2016 we need to get our New Year promotions going. Flip back to last January and see what you would like to concentrate on. Make time to visit with each staff member to discuss 2015 and plan on 2016.

Fred Dengler

800-448-5420

[email protected]

Get ONE program at ONE price that does everything for your marketing, booking, and management!

JITA just in time appointment opportunities e-mailing and texting out automatically to fill your book every day no extra cost, no revenue share, you keep ALL the money.

AutoPilot Marketing sending appointment confirms, thank you, Birthday, referral, and reminder e-mails and texts automatically every day at no extra cost.

On-line booking for your clients included no extra cost.

EMBA employee mobile app for your smart phone included!

Credit card processing at 1.35% - or pick your OWN vendor!

No fee gift card sales and redemptions.

Inventory and sales tax tracking.

QuickBooks, VistaPrint, Constant Contact integration.

No extra fees, costs, revenue shares - just make money!

www.mikal-salon-software.com

Complete business management and sales tracking.

Complete client profile with tech cards & buying history.

Single operator version just $39 a month

5 Employee salon version just $79 a month

Check it out on our web site www.mikal-salon-software.com

Call us for details 513-528-5100 or 800-448-5420