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MIKAL Salon & Spa Software

Ultimate Salon Software since 1982

Blog

Blog

Cutting Edge Management and Marketing Ideas for Independent Operators, Salons and Spas.  Use these ideas with your MIKAL software to move your business forward.  Not using MIKAL yet?  Call us for a free evaluation and walk through of what we can do for you!  Welcome - Fred Dengler MIKAL Co-Founder and CEO

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Summer Marketing Ideas

Posted on May 28, 2022 at 2:00 PM Comments comments (189)

Don't let your summer sales slow down. Make the most of your marketing!


Here are some of the most effective ideas salons and spas are using right now to increase sales and make more money. Are you spending your marketing time and dollars effectively?


Idea 1 – Get your top 100 customers to get you 500 more top customers

Run a list of your top 100 customers (Mikal Customer Ranking report) and give them each five $20 gift certificates to gi...

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MIKAL Seven 7.1 is shipping - get it now!

Posted on May 22, 2022 at 2:00 PM Comments comments (0)

Introducing MIKAL SEVEN point ONE

7.1 release now available

MIKAL 7.1 lets clients communicate back to your salon/spa their APPOINTMENT CONFIRMATION. When clients receive the appointment reminder from MIKAL, the system offers a link for the client to confirm the appointment. This confirmation is registered in the confirmation field of the appointment. Plus Mikal 7.1 confirms the confirmation back to the client.

Now it is easy to call only the clients who...

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MORE Marketing Ideas

Posted on May 20, 2022 at 2:05 PM Comments comments (0)

Gift Cards are not just for the Holidays and Mother's Day.  Sell and promote them Year Round - GREAT revenue 

Idea 3 – The Gift Card Promotions

Idea A - attach some gift cards to sales boards and shrink wrap them. Have the boards (or backing) say $25 gift card or $50 gift card, or $100 gift card and set them on a point of sale display just like Home Despot or Wal-Mart does. Customers will walk up and just grab two or three cards and buy them!

 

...
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Mikal Introduces Small Bytes on Instagram!

Posted on May 19, 2022 at 3:55 PM Comments comments (214)

For the past 40 years, The MIKAL Corporation has supported the salon/spa/medical spa industry by offering the only software that directly uses the most powerful POS, tracking, reporting and marketing tool in the industry. Salons and spas and independent stylists have used Mikal’s salon software, on-line booking, e-marketing, text marketing, Employee Mobile Booking App, Just-In-Time Appointment and Xris-Xross marketing to successfully stay ahead of the competition.


You ...

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Secure Credit Cards stored on file now in MIKAL

Posted on May 18, 2022 at 1:55 PM Comments comments (0)

Mikal 7.1 allows you to keep Client CREDIT CARDS on file. Please note: you must use a Mikal credit card partner for this feature and the credit card company may have a monthly maintenance fee.  Client check out is fast and easy, prepaid services - no problem! So many uses and totally secure and keeps you and your salon/spa "out of scope". 


On-line booking now has a Guest booking option allowing clients to look at availability without going through th...

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All new SEVEN 7.1 release

Posted on May 18, 2022 at 1:55 PM Comments comments (0)

Introducing MIKAL SEVEN point ONE


7.1 release now available


MIKAL 7.1 lets clients communicate back to your salon/spa their APPOINTMENT CONFIRMATION. When clients receive the appointment reminder from MIKAL, the system offers a link for the client to confirm the appointment. This confirmation is registered in the confirmation field of the appointment. Plus Mikal 7.1 confirms the confirmation back to the client. Now it is ...

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Mikal Employee Phone App - EMBA rocks!

Posted on February 19, 2022 at 11:15 PM Comments comments (1071)

MIKAL salons and spas are experiencing a big increase in Rebooks and Prebooks using EMBA the employee mobile booking app!


Salons report that after installing EMBA the stylists and nail techs log onto EMBA on their smart phones while with their client at the end of the service and rebook the client right then!


The clients love it because it speeds up the check out at the desk and their service providers make sure they get their best appointments!


...

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Mikal vs Square - are they kidding?

Posted on February 15, 2022 at 11:25 PM Comments comments (529)

Mikal Salon and Spa Software comparison with Square

 

First Mikal gives you 2 competing credit card companies to get the best rates. Square is 2.5 to 2.9 percent plus a trans fee with no discounts.

Charge it Pro and Xcharge are from 1.3 to 2.1 percent with some other fees – but our salons say it is cheaper.

 

Now for the software

Square does not have Employee goals, employee retention tracking, employee sales analysis except very basic sale...

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MIKAL clients - easy upgrade idea!

Posted on February 12, 2022 at 2:55 PM Comments comments (1156)

I was reviewing some of our MIKAL long term accounts - maybe you! And noticed that you are still on an OLD version of MIKAL!


The latest and greatest has Automatic Text and E-mail marketing, keeps client pictures, has much more flexible reporting, and has years of updates and enhancements written into the system.


So why not upgrade now?


If you have been holding off due to the one time cost I have a solution. Switch to the rental versi...

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JITA - Add an extra appointment each day - effortlessly!

Posted on November 29, 2021 at 6:45 PM Comments comments (531)

Just imagine.................Having your MIKAL computer look at the cancellations and availability in your book and automatically send appointment opportunities to your clients. The book fills up! Like MAGIC….Your JITA Genie has arrived!


Every night our system looks at the availability in your book and sends your clients an e-mail or text message inviting them to take advantage of the booking opportunity. We call it JITA the Just In Time Appointment system.

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