MIKAL Salon & Spa Software
Cutting Edge Management and Marketing Ideas for Independent Operators, Salons and Spas. Use these ideas with your MIKAL software to move your business forward. Not using MIKAL yet? Call us for a free evaluation and walk through of what we can do for you! Welcome - Fred Dengler MIKAL Co-Founder and CEO
|Posted on December 2, 2021 at 9:40 AM||comments (605)|
For new salon and spa start up installations
Many times salon/spa owners concentrate on the salon design and esthetics and don’t think about the things that make a new salon/spa successful – the SYSTEM, people, and training!
Here is a time line for making sure the business is ready to do business and be successful!
Subject: Time line for business systems
Working back through the business side of getting your salon/spa up and going let’s look at these events:
12 month Grand Opening plan takes effect
Dates Days from opening Description
_____ D-Day! Salon/Spa opens
_____ 7 days before Opening announcement and specials for first 3 months mailed
_____ 14 days before Soft opening with comp services, relatives, vip services
_____ 17 days before All inspections and approvals done
_____ 17 days before Business system put into front desk when all finish work (dust) is gone
_____ 21 days before Mailing of 2nd pre-opening concept piece
_____ 21 days before Service systems training done business cards ordered
_____ 21 days before Retail in place and product knowledge classes started RX pads trained
_____ 21 days before Appointments are booked and gift cards are sold from a call forwarded location
_____ 30 days before Mailing of 1st pre-opening marketing piece
_____ 30 days before Develop customer survey and feedback system
_____ 30 days before Service menu and gift cards are delivered for marketing
_____ 30 days before 3 fold marketing concept pieces and postcard marketing pieces are delivered for mailings
_____ 40 days before Interview for service providers
_____ 45 days before Ads placed for service providers – Credit Card system in place
_____ 45 days before Salon policy manual and interview packet finished
_____ 45 days before Compensation system decided and compensation and goal setting put in place
_____ 45 days before Mikal pre-loads services and product lines
_____ 45 days before Marketing 3 fold, concept piece, service menu and gift card layouts done
– sent to printer’s
_____ 50 days before Select profile of perfect customers and get names for preload into MIKAL system
_____ 50 days before Product lines picked and opening orders considered – plan for vendor involvement
_____ 50 days before MIKAL computer system ordered and training date set
_____ 60 days before Salon Policy manual started and marketing literature design started
_____ 75 days before All design and salon systems on order
Call us with any questions 800-448-5420 and look for our Grand Opening and employee hiring articles on our web site www.mikal.com
TODAY ONLY - SALON/SPA POLICY MANUAL ON CD
SALON/SPA MARKETING MANUAL ON CD ORDER FROM OUR WEB STORE!
|Posted on November 29, 2021 at 6:45 PM||comments (122)|
Just imagine.................Having your MIKAL computer look at the cancellations and availability in your book and automatically sending appointment opportunities to your clients. The book fills up! Like MAGIC….Your JITA Genie has arrived!
Every night our system looks at the availability in your book and sends your clients an e-mail or text message inviting them to take advantage of the booking opportunity. We call it JITA the Just In Time Appointment system.
What is JITA worth to you? If JITA adds just one appointment per day for a service provider and the average service is $40 then JITA will increase sales $8000.00 per service provider per year. EIGHT THOUSAND DOLLARS! That is a 10 percent increase in sales for the average service provider. WOW. PLUS - when a client cancels how much time do you spend trying to fill that appointment? Do you call the wait list, try to rearrange the book? Save all that time and know that JITA is working for you every day.Cross market openings for Spa to Hair clients and Nail to Spa clients – automatically. JITA runs and the book fills up!
Wish you were booked SOLID?
You are in control
You decide who gets the JITA offers.
You decide to send only to clients who do not have a future appointment for that service.
You decide the limited number of offers for each employee.
You decide if JITA offers morning, afternoon, or evening booking opportunities.
You decide the service recommendations that match each employee's services.
You decide if there is a discount.
So unlike web based services that you have to pay for and revenue share the booking income with..... YOU ARE IN CHARGE.
You don't share your revenue. (Booking services charge a sign up fee and 15-18 percent of service booked)
You don't have to give discounts.
You don't create clients who WAIT for appointment offers.
You don't have staff mad at discounted offers being done during busy times.
You don't give your client list to someone else.
You MAKE MONEY.
Want to see JITA?
Call MIKAL and see how JITA will work for you. Call your MIKAL consultant today 513-528-5100 or email [email protected]
|Posted on November 27, 2021 at 11:25 PM||comments (162)|
It’s Holiday Time!
Don’t be late getting your holiday specials and ideas out there. Stores, catalogs, and web sites are already going after your clients. 25% of all consumers have made their Holiday gift purchases! Salons and spas generate up to 40% of the sales for the year in the last 3 months of the year and up to a third of the profits for the year!
Here are some ideas to jump start your merchandising and holiday sales:
Put up your table and shelf talkers promoting products and gift cards for the holidays.
Your retail area needs to sell the holiday gift idea. Have a sample gift basket showing 3 or 4 products and a special price. Have clients order (and pay) for pickup in the next few weeks. Offer to include a service gift card with the retail basket. Offer to ship the baskets for a handling fee plus shipping. Are you using the MIKAL Giftcard system so you don’t pay any fees to a gift card or credit card processing company? Don’t waste your money call MIKAL and save 513-528-5100 or [email protected]
Have a self service gift wrap station. Get some paper, tape, ribbons and set up a table for clients to wrap their own gifts. Offer to wrap them for them while they are getting their service. Buy in bulk Google gift bags in bulk and get 250 bags for $50 and matching paper for another $20. Pick a bag that is unique and can hold 4 products. The frosted bags are very nice. Always put a service menu and first visit gift certificate in the gift bag. Make sure the free gift certificate states it is for service only and has no cash value.
Start blasting out emails and texts to clients about your Gift baskets, your gift cards, your free gift wrapping station, put a picture of your sample gift basket on your web site and offer custom baskets and configurations.
Now is the time to launch your client loyalty program. Do you have the MIKAL Points program activated? Call us for a Roll Out Plan and samples at 513-528-5100. You will see up to 70% of your clients the last 2 months of the year. Make the most of this visit!
MIKAL Salons and Spas – remember there is a $50 off deal for the Fall on options and that includes the Points program, GiftCard option, and Tablet App. Get your software, get a plan, and get some profits!
|Posted on November 26, 2021 at 7:15 PM||comments (58)|
ALL NEW OPTIONS AND FEATURES WITH MIKAL
Take a look at the new features and programs we have been perfecting. Call us if any of these items fit in your 2022 strategy!
Text messages are 5x more effective than emails. Text messages are read within 5 minutes of receipt and emails are read within 2 days of receipt. Automatically update ALL of your client text numbers with the proper service providers. Mikal can take your customer file and overnight match the cell numbers to the correct providers for accurate texting.
This service is $150 and 3 cents per clients. We can limit the number based on last visit date and new or update of client files. Call us for details and maximize your marketing!
On-line booking has many new features. New clients can register with you and get their own PIN, Non-clients can “shop” for appointments and check availability before entering client information, and you can charge an appointment reservation fee or the service cost at the time of booking. The appointment is prepaid on the client’s credit card. Call us for set up details and requirements.
EMBA the employee mobile phone booking application has the ability to enter new clients, see client buying history, update client tech cards and see sales goals daily, weekly, and more. Use EMBA to eliminate the holiday bottleneck at the front desk.
SEVEN update: version 7.1 is almost ready to install. 7.1 includes the ability to store client credit card information and recall at point of sale in a secure mode, giving clients the ability to confirm Mikal appointment reminders automatically and updating a code on the confirmation list, activation of the new Opt-out option for clients for easy opt out of emarketing in your system. This update is $99 for Mikal software users and is included at no charge in all Seven rental client systems. Call for details and availability around 2021 year end.
Call us for current prices on HP Computers, Laser printers, and Barcode Scanners. If you have an older computer upgrading to an HP with an SSD drive gives you FIVE TIMES the speed. Call for details and prices. 513-528-5100
Year end is coming – make sure you have your new Backup Flash Drives we have 6 for $60 dollars and includes free shipping. Also if you are using full Payroll with check printing call us to order your $99 payroll tax table update for 2022.
The MIKAL Corporation 513-529-5100 www.mikal.com [email protected]
|Posted on November 26, 2021 at 7:15 PM||comments (58)|
Let's take this down time to fine tune our systems! Have you ever logged into the Mikal Client web portal?
It has a TON of great information for you.
- Mikal Reports Book download a 60 page book full of examples and ideas on how to read and use your MIKAL reports. Sold for $39 – FREE DOWNLOAD this month.
- Quick Start Manual download is a daily operations and set up book on Mikal. Use this book to make sure your system is set up to make a maximum positive impact on your business. Sold for $69 - FREE DOWNLOAD this month.
Plus the Mikal BLOG with great ideas and articles and much more.
Click on the LINK to get your FREE manuals and more!
Go the the MIKAL web site and at the bottom of the page select Client Site
ID is tech
PW is tech
Download manuals, see the Blog and more!
NOW is the time to upgrade and fine tune Mikal SEVEN in your salon/spa. 513-528-5100
- On line booking running
- EMBA on staff phones
- SEVEN up and running
- VIP Loyalty Points Program
Your MIKAL Team
|Posted on July 23, 2021 at 12:15 AM||comments (652)|
Salons and Spas are staffing up, getting busy, and preparing for a busy fall/winter season. Make sure you are using your Mikal system to set motivating goals, compensate correctly, and track sales and retention for growth.
Camp Mikal will cover the goal setting and evaluations you can do in the system and also EMBA to help your team grow and stay motivated.
Camp will feature a special class on Employee reports including both versions of the Retention report, Ranking with Advanced Management analysis, and the Sales history reporting. Know you numbers and share them with the team for increased productivity!
Payroll is also a BIG topic right now. Learn how to tailor compensation to each team member, how to reward retention, motivate for increased retail sales, pay for assistants, implement automatic credit card deductions and more at Camp Mikal.
Your Mikal Camp book will have a special section on these topics along with the specific classes. Sign up for Camp today! 513-528-5100 Camp Mikal Cincinnati
|Posted on July 20, 2021 at 12:15 AM||comments (361)|
Now that we are Re-Opened we need to fill ALL of our appointment slots. JITA will help to do that. Plus JITA takes the sting out of cancellations by filling your book back up!
So....Does your Salon JITA?
That means offer Just In Time Appointment opportunities to your clients? With client booking behaviors changed do you have last minute cancellations?
How much money do you lose a year from the empty spots in your book?
Imagine having your MIKAL system check your book each night and send out the booking opportunities that are available?
Camp Mikal attendees will have a special JITA class that covers most effective messaging, how to roll out JITA to the clients who will appreciate it, new scripting for the emails and texts and much more. Come to Camp August 21-23 and get your JITA going.
Call today to register for Camp - a few Early Birds still available. Only $169 for 3 days, 4 meals, 150 page book, 16+ classes and more.
Call your MIKAL Consultant
|Posted on July 18, 2021 at 12:10 AM||comments (55)|
Is you Inventory organized and easy to handle?
Are your Retail sales coming back strong?
If not you may need to come in for Camp MIKAL Cincinnati this August 21-23
Inventory and retail sales will be a BIG topic.
Learn how to use the Inventory Min/Max program and Inventory Ranking reports to cut your inventory carrying costs up to 25%
Use the Shop Sales performance reports and Inventory Sales reports to remerchandise your front sales area to maximum sales and increase profits
Implement the Purchase Orders system and save up to 60% of the time buying and stocking products. Track backorders and stock outages.
Camp Mikal will feature classes on these topics with a special section of the workbook and step by step instructions. Come to Camp and get that inventory organized and Retail sales maximized!
Call to register today. 513-528-5100 Only $169pp and includes 16+ classes, 4 meals, detailed workbook, CD,
|Posted on July 16, 2021 at 12:10 AM||comments (65)|
MIKAL is rolling out the new and improved On-line booking system for our salons and spas. Easy to use and full of features clients love!
New clients can now activate an account and book on-line
Clients can prepay an appointment reservation fee by credit card to secure the appointment
Clients can see their loyalty points
Management has a dozen management reports available at the touch of a button
Also - sell electronic Gift Cards in Mikal on-line. Set up multiple cards, packages, and have the card emailed to the client/recipient. Automatically updated in Mikal and all cart processing handled. See and get operational at Camp Mikal
On-line booking will quiet the phones and reduce front desk costs, give clients 24/7 booking ability, and give you analysis reporting at the touch of a button
Come to Camp Mikal Cincinnati August 21-23 and get your On-line booking set up. Special set up class. See new options and learn how to maximize the use of the system in your salon/spa
A few Early Bird registrations available. Call today. $169pp for 3 days, 16+ classes, Educational CD, 150 page all new book, 4 meals and more. Call 513-528-5100
|Posted on July 13, 2021 at 12:10 AM||comments (227)|
EMBA is hot - stylists rebook clients right at their chair. We are seeing salons DOUBLE their rebooking with EMBA!
Imagine being able to book client appointments from anywhere. On your smart/Iphone. With anyone. At any time.
When you see a client out and about and they say "I really need to call in and book an appointment" you can now say: "Let me book it right now for you!"
And the bonus...................
What if you meet a new potential client? You can enter their basic information, find an appointment and book them. Fast, easy, and done!
Get your schedule real time.
EMBA has easy and effective Goals to motivate staff
EMBA has great analysis for management
Learn all about the new features at Camp MIKAL Cincinnati August 21-23. Increase sales, motivate staff, get great analysis!
Call MIKAL today and get signed up