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MIKAL Salon & Spa Software

Ultimate Salon Software since 1982

Our Blog

An ongoing series of informative entries

Our Latest Blog Entry

15 March 2022

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Our Second Blog Entry

14 February 2022

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Our First Blog Entry

15 January 2022

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Blog

Blog

Cutting Edge Management and Marketing Ideas for Independent Operators, Salons and Spas.  Use these ideas with your MIKAL software to move your business forward.  Not using MIKAL yet?  Call us for a free evaluation and walk through of what we can do for you!  Welcome - Fred Dengler MIKAL Co-Founder and CEO

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Do not sign a contract with the wrong merchant processor!

Posted on June 29, 2022 at 11:20 AM Comments comments (2178)

Merchant services usually refers to processing services that enable a business to accept a transaction payment through an encrypted channel using the customer’s credit card, debit card or NCF/RFID-enabled device. These services can also include gift card and loyalty programs, online transaction processing, and point of sale systems.


Merchant processing as an industry is like the Wild Wild West. Given there are nearly 318,000 merchant services providers in the US and there is no real oversight for the industry, for decades many of them have gotten away with surreptitiously inflating fees without informing the merchants they service. In fact, you can search online for merchant processors to avoid! One online article pointed out, “The credit card processing industry is full of scam companies that seemingly pop up out of nowhere. These processors are willing to say or do anything to make a quick buck at the expense of small business owners.”


In addition to the fee the business is charged for processing a transaction, there is a myriad of fees the business must also pay, including account fees, statement fees, PCI-compliance fees, chargeback fees and NSF fees. The entire industry can be confusing and even overwhelming.


One of our Mikal salon owners nearly lost her business to an unprincipled merchant processor a few years back. Her battle with them lasted nearly three months and because she was tenacious, she finally extricated herself from the contract. She told her husband, “From now on, if a merchant processor is not vetted by the Mikal team, I’m not even talking to them.”


She selected Charge It Pro (now known as Gravity Payments) and stayed with them without even a hiccup until she sold her business.


Mikal has thoroughly vetted two merchant processors for our salon and spa customers. They are trusted, honest and secure. When you are a Mikal salon or spa, selecting a merchant service provider is easy and stress free. We recommend Gravity Payments and X-Charge to all of our customers.

 

More 5 Step Marketing with MIKAL

Posted on June 23, 2022 at 2:45 PM Comments comments (165)

Tough clients?  We have the answers!

You can MAXIMIZE the Resistant and Stalwart Experience by Marketing with MIKAL

 

Today’s consumer is more and more inclined to spend money on experiences than on items. Experience purchases now win out for up to 40% of all consumers. It is over 60% of millennials would rather spend on experiences than items!

 

How do we take advantage of this trend?

 

We offer mini experiences. We set up the system and salon/spa to support the client WOW.

 

Packages with RICH descriptions. Services on our web site with details benefit laden descriptions. Scripts for our staff with the same…………..

 

What we don’t do: discount our packages and make them a commodity (think ITEM).

Sell gift cards for a cheaper rate – where is the experience part of the sale?

 

- Come up with a first time offer for the price check prospects for each area of the salon/spa. Tie to your Google offer, your Social media, and your referral program – is this working for you?

- Set up a pdf you can instantly e-mail for the client screen for the price inquiries – do you have?

- Set descriptions of all services for pop up that are packed with benefits – do you have this?

- Train the staff especially the desk to use the benefits – script and role play!

- Use the Up-$ells to add on the experience services that WOW – does your system do this?

- 4 Corner your front area to create the perfect client experience – call for our diagram

- Time line to maximize every WOW opportunity during the client visit – ask for our timeline info

- Review your Unique Selling Points – do you work on these items every week?

- Use the EMBA to prebook at the chair/station – know why this is powerful?

- Video the finish or make up touchup on the client phone – do you do this now?

- Reward the client with instant rebates of the loyalty points on each visit – set this up?

- Use the Thank you and New Client Thank you to follow up

- Use the Xris-Xross marketing to suggest NEW client experiences – automatic with Mikal

- Publish the positive client experience comments – make sure it is available on Google!

- Promote the client experience options in your business – are these part of your USPs?

- Make sure you have a mini client experience option – know why this is critical?

- Put together packages, series and Events to keep the client experience fresh – important!

 

Now is the time to get on these programs and strategies. This trend for experiences in going to grow and if your salon/spa is not positioned for this big change in consumer buying you will miss out!

 

Client visit cycles slowing? Betta getta JITA!

Posted on June 22, 2022 at 2:40 PM Comments comments (43)

More on Marketing with the Mikal 5 Step Program

Now for the Skeptical clients.

 

The Skeptical clients need to get back on schedule with you. Mikal salons and spas use the JITA program, Just In Time Appointments, to entice the clients back in with those last minute opportunities. In this new environment cancellations are up. This is a problem and an opportunity. JITA automatically looks at your book every day and sends out email and text messages to clients about those last minute opportunities. Don’t think this is like a post on Face Book or a Tweet that is lost in seconds on your client’s timeline. JITA sends the message directly to your clients offering services and does not bother your clients that have been to you in the last 30 days or have a future appointment booked. JITA is direct and smart about offering the opportunities for you to grow your book.

 

Today’s client is Skeptical and conservatively impulsive! That means they hold on to their money as long as they can but when the urge hits them to buy something - they do! (Remind you of anyone you know?)

 

At the same time in this post Covid economy clients have slowed down their visit frequency. Clients are stretching their appointments out and did you know if your average client puts off their visits by just one more week that can mean a 15% decrease in sales volume? OUCH!

 

JITA is the answer. Just In Time Appointment offers take advantage of the new buying trends and increase client visits and income.

 

JITA looks at your book each morning and checks for available times. Then JITA e-mails/texts clients who you want to offer these appointment opportunities to. Only each service provider’s clients that have opted in to JITA, only for the services you want to promote, only for the times of day you want to build, and only to clients that do not have a future appointment. JITA makes smart marketing offers!

 

So you need to get Mikal’s JITA going NOW! It only takes minutes to set up and runs every day automatically.

 

More on the 5 Marketing Steps to Success

Posted on June 18, 2022 at 2:40 PM Comments comments (83)

Here are the 5 Steps and strategies Mikal Software salons are using to resume business and grow their businesses.

 

First let’s make sure we are rewarding our Super Stalwart clients – the one who would risk life and limb to get those services done by you. Fire up your client Loyalty and Rewards program for these clients.

 

Here is how one of our salon/spas restarted the points program when reopening:

 

The Spa Owner says… We instituted our program in June on reopening and the clients LOVE it!

 

We give 10 points for every service dollar and have our flyer posted all over the Spa. We also have emailed 7000 people on our Mikal email list about the new Points program. (Note the support that the spa gives the program with flyers, posted info, and direct email marketing to customers.)

 

We have a program called “Pamper Points”. The first reward is a haircut. This is the department we are building.

 

We printed a Mikal Customer Ranking report for the 6 months before lockdown, and worked out the average dollar amount spent by our clients per year. The rewards are to encourage clients to spend more in addition to rewarding our “big spenders”.

Redemptions include:

- 10 facials generate enough points for a complementary shampoo, conditioner, style and waxing.

- 10 massages generate enough points for a complementary hot oil scalp treatment and paraffin hand

and foot treatment. (Pedicure and Manicures are extra)

We pay our staff for the services rendered.

We also introduced a Couples Night Out. It is a great way to get clients to bring in a second potential client to the Spa. We have this deal on our website and in Mikal software have put in a client type for “Couples Night” so we can mail Text or email them with future specials and events – i.e. makeup events. We are building our makeup division. We emailed this info to clients, too. The Couples Nights are held on our slow nights to control numbers in the salon/spa and also build our slow evenings. We also are now open on Sundays for Couples Afternoon Affairs (lol) and were never open before on Sundays.

 

We are working on teen workshops for the Winter/Spring. They are a great untapped market with disposable income for cosmetics and makeup!

Would you like the free PDF with these and other great ideas? Give us a call or send and email.

 

More info on the 5 Steps of Marketing

Posted on June 18, 2022 at 2:30 PM Comments comments (0)

Here are the 5 Steps and strategies Mikal Software salons are using to resume business and grow their businesses.

 

First let’s make sure we are rewarding our Super Stalwart clients – the one who would risk life and limb to get those services done by you. Fire up your client Loyalty and Rewards program for these clients.

 

Here is how one of our salon/spas restarted the points program when reopening:

 

The Spa Owner says… We instituted our program in June on reopening and the clients LOVE it!

 

We give 10 points for every service dollar and have our flyer posted all over the Spa. We also have emailed 7000 people on our Mikal email list about the new Points program. (Note the support that the spa gives the program with flyers, posted info, and direct email marketing to customers.)

 

We have a program called “Pamper Points”. The first reward is a haircut. This is the department we are building.

 

We printed a Mikal Customer Ranking report for the 6 months before lockdown, and worked out the average dollar amount spent by our clients per year. The rewards are to encourage clients to spend more in addition to rewarding our “big spenders”.

Redemptions include:

- 10 facials generate enough points for a complementary shampoo, conditioner, style and waxing.

- 10 massages generate enough points for a complementary hot oil scalp treatment and paraffin hand

and foot treatment. (Pedicure and Manicures are extra)

We pay our staff for the services rendered.

Call Mikal for a free PDF chocked full of great info 513-528-5100 ext 1 for support, or email us!

 

We also introduced a Couples Night Out. It is a great way to get clients to bring in a second potential client to the Spa. We have this deal on our website and in Mikal software have put in a client type for “Couples Night” so we can mail Text or email them with future specials and events – i.e. makeup events. We are building our makeup division. We emailed this info to clients, too. The Couples Nights are held on our slow nights to control numbers in the salon/spa and also build our slow evenings. We also are now open on Sundays for Couples Afternoon Affairs (lol) and were never open before on Sundays.

 

We are working on teen workshops for the Fall/Winter. They are a great untapped market with disposable income for cosmetics and makeup!

 

Get that Marketing Going and Grow!

Posted on June 15, 2022 at 2:30 PM Comments comments (100)

Here is a 5 Step Plan

Turn your Reluctant and Skeptical Clients into

Super Stalwart clients!

 

 

Do you have the tools in place to not just manage your business but to grow your business in this challenging new business environment? Inflation – markets crashing – gas prices – labor shortages – cost increases!

 

Okay – so we are up and running. The rush of clients was amazing but now the client flow has slowed. Salons seem to have a clientele divided into three segments. The Stalwarts are the clients that are getting services just like always – the ones that could not wait to get back to the (new) normal. The Skepticals are the clients who are coming in with concerns, money worries, and are reluctant to reschedule when leaving.

The Resistants are slowing visits and looking for deals.

 

It is rough enough that our hours and staffing are limited. So we have split shifts, expanded hours, done price increases or service charges and other strategies to keep the doors open. These strategies have helped but more has to be done to really resume your business and start to grow your business again. We need to engage the Skeptical and Resistant clients to create visits and increase sales.

Call us for a FREE pdf emailed to you of the entire plan.  513-528-5100 and ext 1 for support.  Or email us!

 

New MIKAL New MIKAL New MIKAL

Posted on June 10, 2022 at 2:15 PM Comments comments (109)

ALL NEW OPTIONS AND FEATURES WITH MIKAL

Take a look at the new features and programs we have been perfecting. Call us if any of these items fit in your 2022 strategy!

513-528-5100

 

Text messages are 5x more effective than emails. Text messages are read within 5 minutes of receipt and emails are read within 2 days of receipt. Automatically update ALL of your client text numbers with the proper service providers. Mikal can take your customer file and overnight match the cell numbers to the correct providers for accurate texting.

This service is $150 and 3 cents per clients. We can limit the number based on last visit date and new or update of client files. Call us for details and maximize your marketing!

On-line booking has many new features. New clients can register with you and get their own PIN, Non-clients can “shop” for appointments and check availability before entering client information, and you can charge an appointment reservation fee or the service cost at the time of booking. The appointment is prepaid on the client’s credit card. Call us for set up details and requirements.

EMBA the employee mobile phone booking application has the ability to enter new clients, see client buying history, update client tech cards and see sales goals daily, weekly, and more. Use EMBA to eliminate the holiday bottleneck at the front desk.

SEVEN update: version 7.1 is ready to install. 7.1 includes the ability to store client credit card information and recall at point of sale in a secure mode, giving clients the ability to confirm Mikal appointment reminders automatically and updating a code on the confirmation list, activation of the new Opt-out option for clients for easy opt out of emarketing in your system. This update is $169 for Mikal software users and is included at no charge in all Seven rental client systems. Call for details and availability around 2021 year end.

Call us for current prices on HP Computers, Laser printers, and Barcode Scanners. If you have an older computer upgrading to an HP with an SSD drive gives you FIVE TIMES the speed. Call for details and prices. 513-528-5100

 

Keep more of your new clients after their first visit

Posted on June 10, 2022 at 10:10 AM Comments comments (182)

We know from research that salons and spas generally keep three out of every ten new clients who visit their business. After that second visit, the number who return for a third visit is even lower. We need to find ways to ensure those NEW clients WANT to return to our salon/spa!


The easiest way is something our mothers and grandmothers taught us from a very early age: say Thank You. Make sure every single new client receives a hand-written Thank You note within one week after their first visit. (Long-time clients should receive at least one Thank You note a year!) One of our salon owners wrote them herself and signed both her name and the name of the stylist who delivered the client’s service. Many of her clients would bring the notes back to the salon to thank her. Sending Thank You notes will make your business stand out… the majority of businesses simply don’t have time or don’t care. Show your clients you care.


By printing the Mikal Daily Customer Action Report, you will know each day which of your clients are first-time visitors. Providing copies of this report to each employee will help them ensure their new client is made comfortable and is pleased with their first visit. The Daily Customer Action Report will be your guide to writing and mailing quick Thank You notes. You can complete this task at the end of every week… but if you write your notes at the end of every day, the task won’t seem as daunting. And your clients will be impressed that you cared enough to say thanks.


Here is a sample of what you might want to write:

Dear Client name, Thank you so much for choosing Salon/Spa Name ! We enjoyed getting to know you. Employee Name loved working with your Hair,Nail,Skin! Call us if you have any questions. We look forward to your next visit. Owner Name and Provider Name.


Small inexpensive Thank You cards are available in many stores, including Tuesday Morning. A Thank You note is a small thing… that can bring great rewards.

MIKAL now has automatic confirmation tracking

Posted on June 2, 2022 at 2:15 PM Comments comments (174)

Automatic Appointment Confirmations with MIKAL 7.1 are amazing

35 to 65 percent of clients are confirming back their appointments within an hour of receiving an appointment reminder!

 

MIKAL 7.1 includes a link that clients can confirm back their appointment reminder automatically by clicking a simple link and it is updated on the Mikal confirmation list and on the client’s appointment details.

 

Get 7.1 and activate this powerful feature.

Clients are loving it. Confirmation phone calls are greatly reduced. No shows are reduced.

Call Mikal today 513-528-5100 ext 1

and order the upgrade.

Need your text numbers cleaned up and corrected? Mikal can do your entire client base in a day. Call us for costs and schedule this great service.

Automatic Appointment confirmations are included in your On-Line Booking and EMBA service at no extra cost. If you do not use OLB or EMBA the Confirmation system maintenance service fee is $20 per month. This includes Mikal Cloud set up, trouble shooting, maintenance, delivery verification assistance, and support and updates. Credit card on file is required for automatic billing the first of each month.

 

Mikal Listed among 2022 Top-Rated Software!

Posted on June 1, 2022 at 11:05 AM Comments comments (235)

SoftwareWorld, one of the leading business technology intelligence and research firms in the world, last month named Mikal among the 2022 top-rated salon and spa management software available in the beauty industry around the globe.


SoftwareWorld, a software review platform that showcases top software solutions suitable for various industries, provides the best software solutions available on the market. It creates unbiased lists of the top software solutions by category, helping businesses find the right solution for them. SoftwareWorld analyzes the popularity of software and web applications based on functionalities and easy user-interface to provide the best utility to its users without wasting any resources.


SoftwareWorld looks for feature-packed, powerfully innovative and easy-to-customize software. It considered Mikal’s Booth Rental Management, Client Profiles, Employee Management, Inventory Management, Loyalty Program, Multi-Location, Payroll Management, Point of Sale (POS), Recurring Appointments, On-line booking and more.


Included in the article was a comment from one of our salon owners: “Mikal does everything I need, even things I didn’t know I needed and now can’t imagine being without it. It‘s fairly straightforward to train new team members on, the support with the software is insurmountable. The software is tailor-fit to my specific preferences….”- Miranda S.

 


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